Sugarify Advertising Pvt. Ltd. has played a crucial role in repositioning Maharani Wedding Collections. By developing the 'Rajakeeyam' campaign, Sugarify transformed the brand image to reflect royal elegance, featuring renowned actress Samantha Ruth Prabhu. The campaign's visuals showcased classic royal elements, enhancing the brand's appeal and aligning with the theme of royalty, thereby attracting premium clientele and reinforcing Maharani Wedding Collections' position as a leader in the bridal fashion industry.