For the Sapins Dairy packaging project, Sugarify Advertising Pvt. Ltd. undertook an extensive rebranding effort to position the brand as both premium and accessible, with a focus on a futuristic and youthful approach. The redesign included a logo revamp and a fresh branding strategy that emphasizes themes of women empowerment and sustainability, aimed at resonating with a progressive audience. The chosen color palette of green, teal, and blue reflects this forward-thinking ethos, while the predominance of clean, minimalistic white in the packaging conveys a modern, futuristic feel. To enhance brand recall in a competitive market where Sapins is relatively new, the design strategically emphasizes the generic product name more prominently than the brand name. This innovative approach not only helps consumers easily identify the type of dairy product they are purchasing but also subtly embeds the Sapins brand into consumer consciousness, making it a memorable part of their shopping experience.