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Tabliz—A Pharma Brand That Actually Feels Human
The Brief
Tabliz came to us with a clear ambition. They wanted to play in a bigger pharma league, but their existing identity didn't have the personality or weight to stand next to established names. It looked like every other tablet brand on the shelf — and that was the problem.
Here's what we noticed. Most healthcare brands speak the same language. Clinical. Cold. Efficient. They all start to blend into one. Tabliz didn't need to shout louder. It needed to feel different.
So we asked a simple question. What is health, really? Our answer was balance. We took inspiration from Da Vinci's Vitruvian Man and built the entire identity around harmony and proportion. Four capsules became a human figure. A four-pointed star rose from the centre, representing that feeling of wellbeing you get when everything in your body is working together.
We dropped the typical sterile whites and clinical blues. In came soft pastel tones that felt calm, modern, and approachable — without losing the trust that pharma absolutely needs.
The Reframe
Instead of competing on medical jargon, we competed on emotion. The whole identity said one thing: real health is balance. And balance feels blissful. That single idea shaped every design choice we made.
The Strategy
Tabliz started showing up differently in the market. Doctors responded better to the brand. The new look gave it a premium feel that helped it hold its ground against much bigger players. Most importantly, people remembered it.Positive sales impact after the rebrand, with stronger acceptance from doctors.
The Outcome
