Sapins
A Children's Sipup With Grown-Up Packaging.
SipSap is Sapins' sipup for children—entering a shelf where the loudest, most chaotic pack usually wins the child's attention. The brief was harder than it sounds: feel premium enough for parents to trust, fun enough for kids to ask for.
The Brief
We took a cue from how children already shop. Kids recognise certain chocolate packs almost before they can read — rich browns, golds, indulgent palettes. We borrowed that visual vocabulary and used it to make SipSap feel like a small luxury, not a cheap thrill.
The Reframe
The pack was built on a premium, chocolate-adjacent palette — warm, rich, indulgent — with playful structure and clear product hierarchy. It looked like a treat parents wouldn't mind buying and kids would actually reach for.
The Strategy
SipSap stood out on a shelf designed to drown new entrants. Parents read it as quality. Children read it as want. Both responses, from one pack.
The Outcome
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