Sapins
A Children's Sipup With Grown-Up Packaging.
SipSap is Sapins' sipup for children—entering a shelf where the loudest, most chaotic pack usually wins the child's attention. The brief was harder than it sounds: feel premium enough for parents to trust, fun enough for kids to ask for.
The Brief
We took a cue from how children already shop. Kids recognise certain chocolate packs almost before they can read — rich browns, golds, indulgent palettes. We borrowed that visual vocabulary and used it to make SipSap feel like a small luxury, not a cheap thrill.
The Reframe
The pack was built on a premium, chocolate-adjacent palette — warm, rich, indulgent — with playful structure and clear product hierarchy. It looked like a treat parents wouldn't mind buying and kids would actually reach for.
The Strategy
SipSap stood out on a shelf designed to drown new entrants. Parents read it as quality. Children read it as want. Both responses, from one pack.
The Outcome
The list every brand forgets to write
The name communicates the brand
