Tabliz the blissful branding
branding, rebranding, packaging
branding, rebranding, packaging
Client /
Tabliz got rebranded to reach out a larger audience to compete with major pharma brands.
Overview
Sugarify presents the fascinating journey of Tabliz's rebranding.
The essence of Tabliz's new logo draws inspiration from Da Vinci’s iconic Vitruvian Man, symbolizing harmony, proportion, and perfection. The incorporation of the “> & <” symbols, crafted from four capsules, mirrors the extended arms and body of the man, while also signifying the balance required for optimal health. Perfect health hinges on maintaining the delicate biochemical equilibrium, a concept central to Tabliz's mission.
The radiant four-cornered star, formed at the nexus of the capsules, symbolizes bliss, while the choice of natural, pastel colors reflects modernity.
Ultimately, this new emblem epitomizes Tabliz's commitment to helping individuals achieve bliss through balance, encapsulated in the tagline “blissfully healthy.”
Approach & Idea
The Result
The brand is getting positive sales impact in the market. Got acceptances among doctors.