Creative Strategy:
Sugarify's strategy revolved around infusing the spirit of rock music into the chocolate packaging. To achieve this, they created a unisex character that embodied the essence of rock culture. This character became the face of Rocs chocolate, providing a distinct identity that appealed to a wide audience.

Dopamine Colors:
To enhance the packaging's appeal, Sugarify chose trending dopamine colors. These colors not only aligned with contemporary design preferences but also triggered positive emotions, creating an instant connection with potential customers. The vibrant and energetic hues set the stage for an exciting chocolate experience.

Illustrations and Typography:
The illustrations on the packaging were carefully crafted to convey a sense of rhythm and energy associated with rock music. Bold typography featuring the name "ROCS" in a dynamic font added to the overall theme, ensuring that the packaging captured attention from a distance.