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A logo redesign for a 25 year old brand with new look

branding, advertising

branding, advertising

Client /

Yes Bharath, a well-established 25-year-old textile outlet chain, sought to revamp its image and appeal to a more upscale market. With the aim of redefining its design, look, and feel, Yes Bharath approached Sugarify, a renowned branding agency.


To create a new and premium brand identity for Yes Bharath Wedding Collections that reflects sophistication and modernity, thereby attracting a discerning clientele.

Sugarify's Approach:

Symbolism with Y and B: Sugarify focused on incorporating the initials "Y" and "B" into the new logo, emphasizing the brand's identity.

Butterfly Concept: The agency introduced a butterfly concept as a symbolic element in the logo. The butterfly represents fashion, trends, and dynamism, aligning with the brand's desire to bring in new trends and vibrant colors.

Design Execution:

Integration of Y and B: The two letters were cleverly merged to create a harmonious visual representation of the brand's initials.

Butterfly Icon: The butterfly icon was intricately designed to convey a sense of elegance, freedom, and style.

Color Palette: A clean and minimalistic color palette was chosen, reflecting the sophistication and premium nature of the brand. Neutral tones and a touch of accent colors were used to maintain a timeless appeal.

Application Across Mediums: The new logo and butterfly icon were seamlessly integrated into various branding materials, including carry bags, signage, promotional materials, and online platforms.

Approach & Idea

The Result


Increased Recognition: The rebranding efforts resulted in increased brand recognition. The unique combination of the Y and B, along with the butterfly icon, set Yes Bharath Wedding Collections apart from competitors.

Attention-Grabbing Design: The clean and minimalistic design attracted attention from the target audience, creating a positive perception of the brand.

Elevation to Premium Category: The revamped brand image successfully elevated Yes Bharath Wedding Collections to a premium category, positioning it as a go-to destination for upscale wedding collections.



Sugarify Advertising Pvt. Ltd

1st Floor, Vinisree, Onampark, Mavelipuram,
Kakkanad, Kochi, Kerala, India
Call: 9605609596 

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