A logo redesign for a 25 year old brand with new look
Yes Bharath, a well-established 25-year-old textile outlet chain, sought to revamp its image and appeal to a more upscale market. With the aim of redefining its design, look, and feel, Yes Bharath approached Sugarify, a renowned branding agency.
To create a new and premium brand identity for Yes Bharath Wedding Collections that reflects sophistication and modernity, thereby attracting a discerning clientele.
Symbolism with Y and B: Sugarify focused on incorporating the initials "Y" and "B" into the new logo, emphasizing the brand's identity.
Butterfly Concept: The agency introduced a butterfly concept as a symbolic element in the logo. The butterfly represents fashion, trends, and dynamism, aligning with the brand's desire to bring in new trends and vibrant colors.
Integration of Y and B: The two letters were cleverly merged to create a harmonious visual representation of the brand's initials.
Butterfly Icon: The butterfly icon was intricately designed to convey a sense of elegance, freedom, and style.
Color Palette: A clean and minimalistic color palette was chosen, reflecting the sophistication and premium nature of the brand. Neutral tones and a touch of accent colors were used to maintain a timeless appeal.
Application Across Mediums: The new logo and butterfly icon were seamlessly integrated into various branding materials, including carry bags, signage, promotional materials, and online platforms.
Approach & Idea
Increased Recognition: The rebranding efforts resulted in increased brand recognition. The unique combination of the Y and B, along with the butterfly icon, set Yes Bharath Wedding Collections apart from competitors.
Attention-Grabbing Design: The clean and minimalistic design attracted attention from the target audience, creating a positive perception of the brand.
Elevation to Premium Category: The revamped brand image successfully elevated Yes Bharath Wedding Collections to a premium category, positioning it as a go-to destination for upscale wedding collections.