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A Conversation Starter: Chipo's Elegant New Packaging

packaging, rebranding

packaging, rebranding

Client /

Chipo, a premium snack brand known for its uncompromising quality, aimed to enhance its product packaging to be more visible and elegant. The goal was to create a design that stands out on shelves, reflecting the brand's rich heritage and appealing to modern consumers.


Sugarify Advertising took inspiration from traditional jars used for storing snacks, adding a nostalgic touch that conveys trust and familiarity. We redesigned Chipo's logo into a talking bubble, symbolizing conversations over snacks. This concept was extended to the packaging, incorporating characters with talking symbols to represent different personalities. The packaging features a clean, minimalistic design with a unique jar window, allowing the product to be visible inside and emphasizing transparency and quality.

Approach & Idea

The Result

The new packaging design successfully blended tradition with modernity, increasing product visibility and adding elegance. The engaging conversational elements and characters foster a deeper connection with consumers, making Chipo snacks not just a treat but a conversation starter. The redesigned packaging stands out on shelves, reinforcing Chipo's commitment to quality and its role in social interactions.



Sugarify Advertising Pvt. Ltd

1st Floor, Vinisree, Onampark, Mavelipuram,
Kakkanad, Kochi, Kerala, India
Call: 9605609596 

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