A Conversation Starter: Chipo's Elegant New Packaging
packaging, rebranding
packaging, rebranding
Client /
Chipo, a premium snack brand known for its uncompromising quality, aimed to enhance its product packaging to be more visible and elegant. The goal was to create a design that stands out on shelves, reflecting the brand's rich heritage and appealing to modern consumers.
Overview
Sugarify Advertising took inspiration from traditional jars used for storing snacks, adding a nostalgic touch that conveys trust and familiarity. We redesigned Chipo's logo into a talking bubble, symbolizing conversations over snacks. This concept was extended to the packaging, incorporating characters with talking symbols to represent different personalities. The packaging features a clean, minimalistic design with a unique jar window, allowing the product to be visible inside and emphasizing transparency and quality.
Approach & Idea
The Result
The new packaging design successfully blended tradition with modernity, increasing product visibility and adding elegance. The engaging conversational elements and characters foster a deeper connection with consumers, making Chipo snacks not just a treat but a conversation starter. The redesigned packaging stands out on shelves, reinforcing Chipo's commitment to quality and its role in social interactions.