top of page

@less branding

branding, packaging, advertising

branding, packaging, advertising

Client /

Atlas Facty Outlet, a renowned fashion brand known for its budget-friendly offerings, faced a challenge of low market value. In order to reposition itself and better resonate with consumers, the brand underwent a rebranding initiative led by Sugarify.


Sugarify embarked on a strategic rebranding approach, aiming to refine the brand's identity to convey affordability more effectively. After thorough analysis, the team proposed a subtle yet impactful name change, transitioning from "Atlas" to "@Less." This adjustment retained the essence of the original brand while signaling a clearer message of affordability and accessibility. Additionally, Sugarify recommended the introduction of a tagline, "Affordable Fashion Destination," to further reinforce the brand's commitment to providing economical fashion choices.

Approach & Idea

The Result

The rebranding efforts orchestrated by Sugarify brought about a significant transformation for @Less. The transition from "Atlas" to "@Less" effectively communicated the brand's value proposition to consumers, resulting in increased market appeal and consumer engagement. The introduction of the tagline "Affordable Fashion Destination" further solidified @Less's positioning as a go-to destination for budget-friendly fashion. Overall, the rebranding initiative successfully revitalized @Less's image, enhancing its market presence and paving the way for sustained growth and success in the competitive fashion industry



Sugarify Advertising Pvt. Ltd

1st Floor, Vinisree, Onampark, Mavelipuram,
Kakkanad, Kochi, Kerala, India
Call: 9605609596 

  • Behance
  • Instagram
  • Facebook
  • LinkedIn
  • Youtube

Regd: office: Asanpady, Pukkattupady,Edathala P.O, Aluva, Ernakulam. 683561

© 2024 Sugarify.Agency

bottom of page